If you're like most business owners, you are always looking for ways to increase communication with your customers and clients. And what could be a better way to do that than by using emojis in your text messages?
Emojis help add personality to your texts, and they can also help convey your message more effectively. More than that, they can add a blip of color and a dash of personality to even the most boring text. They can deck out a social media post. They can even convey specific messages and emotions better than words.
Of course, they can also be annoying when overused or when used in the wrong way.
Thankfully, by this article's end, you should understand the best way to use emojis in your business texts. When you do, you can communicate with your customers and clients in a fun and engaging way.
Why Should You Use Emojis?
The origin of emojis goes back to Japan in the late 1990s, and they quickly became popular around the world. Today, emojis are used by people of all ages to communicate a wide range of emotions. In fact, emojis have even been shown to improve emotional intelligence. But why should you bother using emojis? Here are a few reasons:
Emojis Boost Engagement
Yes, indeed. There's a good reason many brands have adopted emojis in their marketing materials. Emojis have been shown to boost engagement levels, click-through rates, and open rates.
In fact, one in five tweets now includes an emoji, and five billion emojis are sent on Facebook Messenger every day.
Emojis Humanize Your Brand
Whether you're risqué and witty, or fun and youthful, emojis can help humanize your brand's identity. Using them in your marketing and communications gives your brand personality and identity. And in a world where we're increasingly interacting with brands online, emojis can help you stand out from the competition.
Of course, emojis alone won't make or break your brand. But when used thoughtfully, they can be a powerful tool for building consumer relationships. So next time you're crafting a text message, consider adding an emoji or two. It just might make all the difference.
Using Emojis in Your Business
Based on what we've already discussed in this article, you already know that emojis can be a valuable communication tool, but how can you use them to boost your marketing strategy?
We'll go deeper in just a moment, but here are a few ideas to get your brain thinking in the right direction:
- Use emojis in your social media postings to increase engagement and reach.
- Employ emojis in email marketing campaigns to extend your message beyond words.
- Add emojis to your website or blog to add a visual element to your content.
- Use emojis in your brand's SMS text campaigns.
If you aren't using emojis across your marketing channels, you should consider doing so.
Emojis in MarketingText Messages
The way you use emojis in texts is incredibly similar to how you might use them in social media posts and email. For instance, you can use emojis in all three mediums to drive engagement and conversions.
When you include emojis in your posts, you're more likely to get a response from your followers. And when you use emojis in your call-to-action (CTA), you can increase click-through rates by up to 28%.
Make Your Emojis Relevant
Today, emojis are a popular way to express yourself online. As stated previously, they can add personality and flair to any message.
However, before using them in your texts, you must make sure that emojis are a natural fit for your brand. They need to be relevant to the messages you want to send. After all, emojis are only effective if your audience actually uses them.
Fortunately, there are plenty of social intelligence tools available that can help you see what emojis your audience is using. Once you've determined that emojis are a good fit for your brand, you can start using them in other communication channels. These include SMS texts, social media posts, or your blog.
Be Clear in Your Use of Emojis
As most people who have ever sent or received an emoji knows, they can sometimes be open to interpretation. That's why it's important to know the meaning of your emojis.
For example, the smiling face with horns emoji is often used to signify mischief or trouble. But in some cultures, it can be seen as an insult. Obviously, you don't want that. You want your intended meaning to come across loud and clear.
One way to ensure this is to ask someone else to read it over before you send it out. This can help you prevent any errors or confusing wording. Or, if you're feeling really unsure, you could even test your message out on a sample audience before releasing it more widely.
No matter what approach you decide upon, it's always important to ensure your message is communicating exactly what you want it to.
When it comes to business, you don't want anything lost in translation.
Emojis in Customer Service
Customer service is one of the most extensive uses for SMS texts in business. Emojis have come to play a big role here because service is all about creating a sense of connection with the customer, sharing their burden, and solving their problem.
Emojis are a great way to do this - they help to add a personal touch and make it clear that you're listening to the customer and taking their concerns seriously. In addition, emojis can help build rapport and trust, which are essential for providing excellent customer service.
Use emojis alongside other company-approved messages to create a compassionate and personal response that will leave your customers feeling valued.
Keep Your Character Limit In Mind
Have you ever wondered why emojis take up so much space in an SMS message? It turns out that each emoji is actually made up of two characters. As a result, using emojis in an SMS message can reduce the character length limit to 70 characters (from 160).
Do All Phones Support Emojis?
If you're using emojis in an SMS marketing campaign, it makes sense to ensure that everyone on your subscription list is able to view your message as you intended it.
Now, most modern smartphones support the use of emojis. But if your customers are using an older or less popular smartphone, it could pose a problem. The recipient will be left sitting there, trying to decrypt an alien-like text message of symbols and markings. This can be frustrating for all parties.
Plus, there can be a bit of confusion when it comes to emojis. That's because emojis can look different depending on the phone being used. For instance, an iPhone can have another icon for the same emoji on an Android device.
Using Emojis Today
Emojis are an excellent way to add fun and personality to your marketing, advertising, and official communications. You can add a colorful splash or dash of sass from any device to an SMS text, social media post, email, or customer service live chat response.
They are a simple and easy way to make your message more engaging and can help you connect with your customers in new and exciting ways.
Remember that emojis have also been shown to increase open rates and click-through rates on texts, making them a valuable addition to any business's texting strategy. And if you're looking to humanize your brand, emojis are a great place to start.
So next time you send a text message for business purposes, think about adding one or two.